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Results of the 15th Audience Survey by MIRA Research Angola

Reliable and impartial data about the habits of 10.7 million Angolans in Luanda, Benguela, Huambo, and Huíla.

• 93% of respondents regularly watch TV.

  • TV Zimbo leads as the most-watched channel (70%).

  • Preferred programs: Fala Angola and A Tarde é Nossa.

  • Most referred presenters: Igor Benza and Ernesto Bartolomeu.

• Radio:

  • Rádio Luanda is the preferred in Luanda.

  • Rádio Mais dominates in Huíla and Huambo.

  • In Benguela, the preferred one is Rádio Benguela.

  • Most referred radio hosts: Jorge Gomes (Mangomito) and Jojo from MFM.

• Internet:

  • Social media platforms like WhatsApp and Facebook are the most used.

  • Most visited Angolan websites: Platina Line and Xé Agora Aguenta.

Reliable data supports strategic decision-making!