News

MIRA has developed an independent study on supermarket shopping behaviour in Greater Luanda, designed to support strategic decision-making for leaders in the food retail sector. The study provides essential insights to help refine positioning, product offering, communication, and the in-store customer experience.

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The study analyses nine key dimensions of retail business management:

• Brand awareness

• Retail banner preference

• Reasons for choosing a supermarket

• Shopping basket composition

• Shopping frequency

• Most relevant communication channels

• Analysis of results by area of residence

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Methodology: 1,007 telephone interviews with adults aged 20 and over in Greater Luanda (Luanda and Icolo e Bengo); margin of error of 3.1 percentage points; fieldwork conducted in July 2026.

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For further information, please do not hesitate to contact us.