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MIRA BANKING | Notoriety and Remembrance-2022


MIRA carried out the annual MIRA Seguros study.
916 individuals were interviewed, from the ABC segments, over 20 years old, in the provinces of Luanda, Benguela, Huambo and Huila.

The study seeks to find out:

  • Well-known insurers

  • If you remember advertising for insurance

  • What insurance advertisements do you remember?

  • What medium did you see the ad on? 

  • Insurance ownership

The results are available to Insurers or Companies interested in having access to the report

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