INTERVIEWS CONDUCTED:
TOTAL: 1010
Luanda -
MIRA Supermarkets –
April 2024
The objective of the MIRA Supermarkets study is to assess:
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Supermarket awareness
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Reasons for choice
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Evaluation of key attributes
The results of the MIRA Supermarkets 2024 survey were obtained through telephone interviews with 1,010 individuals aged 20 or over who shop at supermarkets, residing in Luanda.
The survey was conducted during April 2024, and the results were statistically processed in accordance with international standards required to ensure valid and reliable data.
Provinces
Main indicators
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Where do you usually shop for household items?
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Which markets do you shop at?
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Which supermarkets are you aware of?
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Which supermarkets do you usually shop at?
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Which supermarket do you visit most frequently?
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What are the reasons for choosing supermarket X?
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Which brands (rice, pasta, oil, etc.) do you usually buy?