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MIRA INSURANCE | Notoriety and Remembrance 2023


MIRA carried out the annual MIRA Seguros - Notoriety and Recall study.


1000 individuals were interviewed, from the ABC segments, over 20 years old, in the provinces of Luanda, Benguela, Huambo and Huila.


 The study seeks to find out:

- well-known insurance companies

- insurance advertising recall

- insurance ads remembered?

- in which medium did you see the ad?

- possession of insurance


The results are available to Insurers or Companies interested in having access to the report

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