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MIRA BANKING | Notoriety and Remembrance-July

During the month of July, MIRA carried out a survey to assess the Advertising Recall and Notoriety of Banks in Angola.

We carried out 2054 interviews, listening to the opinions of those over 20 years old, in Luanda and the provinces.

This is a MIRA multi-client study, which we consider to be very interesting for the main Angolan banks to evaluate the recall of their communication with customers and potential customers.

This year our option was to make the sample more robust, having carried out 2054 interviews and adding some questions that we considered opportune:

  • Using banking apps

  • Which do you consider to be the best bank?

  • Which do you consider the largest Bank?

 

The report is available to interested companies.

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