A new study, based on interviews with more than a thousand young people with university experience from the so-called Generation Z, sheds light on the values, challenges, and aspirations of those aged 18 to 30 who are on their way to becoming the country’s main decision-makers and consumers.

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The study, focused on current and former university students, reveals a multifaceted portrait: digitally connected young people who are attentive to mobility and conscious consumption, yet also confronted with challenging economic realities. Even so, they demonstrate resilience, ambition, and a strong desire to build a better future - for themselves and for the country.

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The research explores topics such as:

• Consumption habits and use of technology

• Connection to the digital world and social media

• Economic challenges and survival strategies

• Emotional well-being

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